Aurora Group renews its visual identity
A new brand system enhances the individual companies and strengthens their connection to a single Italian industrial organisation.
Aurora Group presents the new visual identity of the Group and its companies.
A restyling and co-branding project that reflects the current profile of a solid, integrated and forward-looking industrial organisation.
The project brings together the long-established brands Sicma, Eurocardan, BRM Gearboxes and Alfametal, which operate in the agricultural mechanisation industry and share a consistent and recognisable visual language, while respecting the identity and heritage of each company.
More than an aesthetic update, the restyling represents the evolution of an organisation that has grown over the years through complementary expertise, technological innovation and a shared business vision.
An identity that unites
The new visual system introduces elements shared by all the companies, which together form one of Italy’s leading industrial organisations in the sector: coordinated icons, a shared colour palette and contemporary typography, designed to convey reliability and solidity.
Each brand retains its own identity and market positioning, while becoming part of a visual family that expresses its connection to the Group and its capacity for collaboration.
The result is a brand architecture that is clear and able to enhance both the Group and the expertise of each company.
One Group, many areas of excellence
Aurora Group is now a benchmark in the Italian mechanical engineering sector, thanks to specialised companies operating in strategically important industrial fields.
The new co-branding system is intended to give greater visibility to this network of expertise, strengthening the perception of a Group capable of providing integrated solutions, cross-disciplinary know-how and a high degree of specialisation.
The shared visual identity expresses the values that unite the companies: quality, reliability, innovation and industrial culture.
Looking ahead, together
The new image reflects a path of growth built over time and looks to future challenges through a style that represents a modern, international organisation.
In increasingly broad and competitive markets, the strength of an industrial system is also expressed through its ability to present a coordinated, consistent and recognisable image in every setting: from production facilities to digital channels, and from technical documentation to trade fair participation.
The restyling project concerns not only the logos, but also the way the Group communicates shared expertise, values and objectives, pursuing a common path of investment in innovation, people and development.
The new brand architecture
